ERA ONE LOGO.jpeg

ERA ONE (WIP)

ERA ONE LOGO.jpeg
Think back, way back. Do you remember the golden era of skate shoes, when they had just the right amount of padding. Sure, the board feel was a little less, but so were the chances of bruised feet. Actually, who even had bruised feet back in the day?! It just didn’t happen, at least not from the 5 stair drops us non-professionals were tackling.

Clamber aboard, we have no idea where this will take us, but we aim to make this project a true reflection of our community. We are not the flashiest, best backed or have the heaviest team, but we have one unique aspect: YOU!
— ben brooks (brand director)

ROUGH DRAFT

MAIN FOCUS :  DEVELOP THE INITIAL LINES FOR THE SECOND FOOTWEAR CONCEPT FOR THE BRAND. THE MISSION IS TO BRING BACK THE OLD-SCHOOL-LOOK OF SKATE SHOES IN THE EARLY 90'S LINES, ADAPTING TO THE TECHNICAL SIDE OF SKATEBOARDING.

ERA ONE Week 1 - OR 17' 1.jpeg
ERA ONE Week 1 - OR 17' 2.jpeg
ERA ONE Week 1 - OR 17' 3.jpeg
ERA ONE Week 1 - OR 17'.jpeg

REVISION PHASES

EXPLORATION OF LINES, FOCUS ON FORM IS BASED FROM THE CLASSIC STYLE FROM eS FOOTWEAR - THE KOSTON 1

ERA ONE - Concept phase 2.jpeg
ERA ONE - Concept phase 2 1.jpeg
ERA ONE - Concept phase 2 2.jpeg
Phase 3 sketches.jpeg
Phase 3 sketches 1.jpeg
Phase 3 sketches 2.jpeg
Phase 3 sketches 3.jpeg

LINE WORK - CONCEPT A

ERA ONE - B&W LINEWORK-01.jpg
ERA ONE - B&W LINEWORK-02.jpg
ERA ONE color Studies-02.jpg
ERA ONE color render-03.jpg
ERA ONE color render-04.jpg
ERA ONE color render-05.jpg
ERA ONE color render-06.jpg
ERA ONE color render-07.jpg

LINE WORK - REVISED CONCEPT

ERA1 FINAL RENDER-01.jpg
ERA1 FINAL RENDER-04.jpg
ERA1 FINAL RENDER-03.jpg
ERA1 FINAL RENDER-02.jpg
ERA ONE - B&W LINEWORK-03.jpg
ERA ONE color render-10.jpg